Online gambling has come a long way since the launch of the first casino in 1994. Gamers now not only want to interact with computer-generated characters but also real people in real time. This is what has given rise to live casino games. And if you are wondering if this could be the future of online gambling, you have just arrived in the right place.
In fact, do you actually know that according to iGaming Business, live casino games make up half of the general online casino market? It is no wonder that providers like Betway have been incorporating such products into their portfolios to widen their reach. So, in this article, we will look at this growing trend and uncover some amazing facts to keep you ahead.
The growing demand for real-world experiences
Imagine you wanted to catch up with your favorite sport but were unable to reach the physical stadium. Would you prefer watching the highlights later or following the match via a live streaming platform? Most probably, you will prefer live streaming. This is a similar preference among many players in the online casino industry.
In a bid to meet this growing need for real-time experiences, game providers such as Betway have been adding live dealer games to their platforms. Why would you want to miss out on this ripe market, which H2 Gambling Capital believes yields about $1.2 billion annually?
Live dealer games have live chats that ensure you can engage with other players and dealers as you play. Freshworks suggests that offering such an experience can encourage returns of up to 60% of customers.
In another place, Digital Minds BPO found that more than 60% of customers preferred live chat as their primary tool of communication. When players are able to find instant responses as they play, it can enhance their satisfaction. Actually, according to the SMB Guide, 85% of customers are satisfied with such experiences.
Plus, what compares to the experience of being able to access tables instantly? This was not so in traditional casinos – you had to sit and wait for your turn before you could get a seat. But things have changed. For instance, at Betway, once you access the platform, you are good to go. However, it is always good to sometimes check whether the game only allows for a limited number of people.
The role of mobile technology
Everyone agrees that every area of our lives has been affected by the continuing popularity of smartphone technology, and this has significantly affected our preferences. Talk of mobile banking, music streaming; the list is just endless. The beauty of mobile is that it makes all these services easily accessible, and with just a touch of a button, you are good to go.
It has not been any different for live casino games. And to ensure you don’t struggle with pinching or zooming because you are using mobile, game providers are now incorporating responsive designs. You definitely do not want to find a different experience just because you are using your phone and not your desktop. And if we were to consider statistics, Hostinger suggests that mobile users are more likely to interact with responsive websites, which is a plus for gaming platforms that provide such experiences.
More than sixty percent of businesses have witnessed their sales increase after implementing responsive designs. If a website were to take 10 more seconds to load, it would increase the bounce rate by 123%, Sixth City Marketing reports. So, you can see why companies like Betway use such statistics to reach wider audiences.
Which cameras can you use?
Betway and other companies that offer live casino games will tell you that resolution is not something you can compromise when it comes to this highly competitive market. Everyone is eyeing the attention of customers and you want to always ensure that you are taking advantage of every opportunity to stand out. And it actually begins with the quality of your streams. Let us take a look at some of the top cameras that can get you started.
FLIR Quasar
You probably are aware of the regulatory requirements for 30FPS recording which have, for several years, limited the gaming industry to Full HD resolution (1920 x 1080). Now you can use FLIR Ultra HD CM-6208-11-I and CM-6208-21-I mini-dome cameras and enjoy 30 FPS at 4K resolution.
Besides, these cameras also use 30% less storage than many alternative solutions and provide better images than 10MP cameras.
JVC GY-HM250ESB
Do you want some good-quality, crispy images? The JVC GY-HM250ESB 4K camcorder features JVC’s latest IP communications engine and browser-updatable score graphics that are just right for your live streaming. Its make-up allows you to remotely control camera and lens functions from a smartphone or computer. Depending on the available bandwidth, you can stream both in HD and SD resolutions.
Round up
At this point, we can all agree that live casino games are here to stay. While they may not entirely displace the traditional game genres, they will definitely contribute a significant amount to the overall gambling market share. Players continue to increasingly prefer real-world experiences. As a result, more and more game providers, including Betway, will likely add more real-life titles to stay relevant.
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